For athletes, "going hard" is usually pretty easy. Whether it's a heavy lift or tough conditioning session, most athletes will face difficult challenges head-on and attack them with gusto. So then why is it so hard to get athletes to "go easy" on recovery days? Coach Christye shares an easy analogy to help your athletes understand the importance of recovery-focused training sessions, and explains why "sweat equity" culture can actually hinder performance.

Strength training is important for athletes across all sports—but for football players, it’s a prerequisite for safe competition. Read on to learn the 3 biggest benefits of a football-specific strength & conditioning plan for your athletes.

Providing quality strength and conditioning to an entire athletic department is no easy feat. Unfortunately, many departments take a uniform approach, either giving all athletes the same program or prioritizing just one sport. But we believe a unified approach, one that gives all athletes access to appropriate training for their sport or sports, is the best way to help your athletes stay healthy, perform better, and thrive. Read on to learn 3 reasons why all athletic directors should take a unified approach to strength and conditioning for their athletes.