Announcing the Launch of Our New Website
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After five months of hard work, our team is thrilled to unveil our newly designed website! Hi 👋 - I’m Jessica Bultman, Sr. Director of Marketing, at Volt Athletics.
In this blog post, we will walk through why we decided to redesign our website, our content strategy, and our design process.
Why did we decide to redesign our website?
It was important for us to make our website faster, more informative, easier to navigate, and more user-friendly. As a leading health-tech company, it’s imperative for us to make information regarding our thought leadership, services, and content more easily available for our current and prospective users.
At Volt, we are dedicated to enabling everyone to reach their health, fitness, and performance goals. We wanted to take that knowledge and showcase it in a way that highlights our best-in-class training experience, cutting-edge technology, and in-house expertise.
Our goal for the new website was to provide our users with an easy way to learn about Volt’s services and surface our educational content in an intuitive way. From our newly designed About Page, brand new Resources Page, and educational Groups Pages, users can find a ton of information on our products and content such as webinars, case studies, and videos.
The newly designed Volt homepage provides an information hub for all of our users. This page has been completely reimagined, thanks to our design and development partner, MUTO. Here, our users will find a base of operations to connect them with our products, services, and content. The new homepage is bold, dynamic, and architectural.
We also wanted a way to help our users connect with our #VoltFamily and our #VoltCoaches.
We created a new, integrated social section that provides our users with the latest and greatest from our #VoltFamily! We also have a section highlighting all of the great content from our #VoltCoaches so users can utilize the content provided by our in-house experts.
What was our content strategy?
The content strategy behind the new website pages was an essential part of the development of the project. That’s where Alexa Morang, our Content Marketing Manager, set out to establish an entirely new content architecture for the website. We needed to create a narrative that allowed customers to easily navigate through every page and find the information they were looking for quickly.
We evaluated each of our current pages to review what worked well and brainstormed how we could improve them for our customers. With data behind every decision, we were able to find effective solutions to tell our brand’s story.
We tailored the content of every page, taking into account the varying needs of each audience. Volt is optimized for in-person and remote training. It is also uniquely positioned to meet training needs for all different types of users. For example, sports teams may require more information about how to implement training effectively and safely for their athletes to keep them accountable and prepare them for their season. Whereas a corporate wellness client might be looking for a personalized and dynamic training solution that can help their employees stay happy and healthy wherever they are training.
After establishing the narrative of each page, it was time to work alongside design to bring every page to life.
What was our design process?
As we began the design process our Visual Brand Designer, Kyle Smurdon, identified the main objectives of the website, and how those objectives could effectively come across through the visual design.
The Volt platform offers value to a wide range of different user types. With this new design, we wanted to showcase the range of programs the platform offers in a structure that is easy to navigate and consume. This was done through thoughtful content planning and page structure.
Our goal was to simplify, declutter, and allow the site to represent the clean, effective design found throughout the Volt Platform and the Volt App. We did so by developing and incorporating new design elements such as the Grid gradient, and Block gradient, to give the site a distinguishable visual treatment, which sets the design apart from competitors’ repetitive looks. Plus, the two treatments feel unmistakably-Volt.
The final visual design was built around an even balance of color use, giving more weight to certain elements with the use of Volt’s signature torch red.
How will this impact your experience?
We’re incredibly excited to share all of our hard work and to tell our brand story in a new, exciting way! We want to provide our current and future customers with greater access to all of our information and educational content to empower everyone to reach their fitness and wellness goals.
We will continue to work hard to provide an amazing experience for our users. This website launch is just the start, too. Stay tuned for lots of new updates coming in 2021 that will change the way you can use Volt to reach your health, fitness, and performance goals. 🚀
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